{"id":1089,"date":"2025-09-30T18:09:40","date_gmt":"2025-09-30T16:09:40","guid":{"rendered":"https:\/\/wwt.cz\/?p=1089"},"modified":"2025-09-30T18:09:40","modified_gmt":"2025-09-30T16:09:40","slug":"zvykacka-mala-pochoutka-s-bohatou-historii","status":"publish","type":"post","link":"https:\/\/wwt.cz\/?p=1089","title":{"rendered":"\u017dv\u00fdka\u010dka: mal\u00e1 pochoutka s bohatou histori\u00ed"},"content":{"rendered":"\n

\u017dv\u00fdka\u010dky lidstvo doprov\u00e1z\u00ed ji\u017e cel\u00e1 stalet\u00ed a jejich podoba i \u00fa\u010del se vyv\u00edj\u00ed spolu s n\u00e1mi. U\u017e p\u0159ed 7 000 lety obyvatel\u00e9 severn\u00ed Evropy pou\u017e\u00edvali b\u0159ezovou prysky\u0159ici k osv\u011b\u017een\u00ed dechu. V\u00edce ne\u017e 130 let zp\u011bt pak v USA z\u00edskala popularitu prvn\u00ed \u017ev\u00fdka\u010dka s m\u00e1tovou p\u0159\u00edchut\u00ed ve tvaru listu. Dnes je \u017ev\u00fdka\u010dka nejen obl\u00edbenou mo\u017enost\u00ed osv\u011b\u017een\u00ed, ale tak\u00e9 glob\u00e1ln\u00edm fenom\u00e9nem a ned\u00edlnou sou\u010d\u00e1st\u00ed pop kultury. Mo\u017en\u00e1 v\u00e1s ale p\u0159ekvap\u00ed, \u017ee tento produkt m\u00e1 sv\u016fj vlastn\u00ed sv\u00e1tek, kter\u00fd se slav\u00ed 30. z\u00e1\u0159\u00ed.<\/strong><\/p>\n\n\n\n

\u017dv\u00fdka\u010dky se za\u010daly vyr\u00e1b\u011bt v roce 1892, kdy\u017e William Wrigley Jr., mlad\u00fd podnikatel z Chicaga, cht\u011bl pomoc\u00ed \u017ev\u00fdka\u010dek povzbudit p\u0159\u00edslu\u0161n\u00edky st\u0159edn\u00ed t\u0159\u00eddy k n\u00e1kupu… pr\u00e1\u0161ku do pe\u010diva. Prvn\u00ed \u017ev\u00fdka\u010dku prodal pod zna\u010dkou Juicy Fruit\u00ae,<\/em> ale teprve p\u0159id\u00e1n\u00ed m\u00e1ty peprn\u00e9 do receptu na Wrigley’s Spearmint\u00ae<\/em> vzbudilo u lid\u00ed opravdov\u00fd z\u00e1jem. Wrigley brzy p\u0159i\u0161el na to, \u017ee prodej \u017ev\u00fdka\u010dek je snadn\u011bj\u0161\u00ed a vyd\u011bl\u00e1v\u00e1 v\u00edc ne\u017e pr\u00e1\u0161ek do pe\u010diva, tak\u017ee v roce 1903 zah\u00e1jil masovou produkci.<\/p>\n\n\n\n

Za pouh\u00fdch p\u011bt let ro\u010dn\u00ed prodeje p\u0159ekonaly milion dolar\u016f. Roku 1914 byla s nad\u0161en\u00edm p\u0159iv\u00edt\u00e1na nov\u00e1 zna\u010dka Doublemint\u00ae,<\/em> kter\u00e1 slibovala dvojn\u00e1sobek m\u00e1tov\u00e9 chuti.<\/p>\n\n\n\n

Do roku 1925, kdy William Wrigley p\u0159edal veden\u00ed sv\u00e9mu synovi Philipovi, m\u011bla spole\u010dnost ji\u017e tov\u00e1rny ve Spojen\u00fdch st\u00e1tech, Kanad\u011b a Austr\u00e1lii1<\/sup><\/a>. B\u011bhem t\u00e9to doby se stala jedn\u00edm z nejv\u011bt\u0161\u00edch inzerent\u016f ve Spojen\u00fdch st\u00e1tech a bohat\u011b vyu\u017e\u00edvala rostouc\u00ed popularitu r\u00e1dia.<\/p>\n\n\n\n

Obl\u00edben\u00e1 sva\u010dinka voj\u00e1k\u016f a astronaut\u016f<\/strong><\/p>\n\n\n\n

B\u011bhem druh\u00e9 sv\u011btov\u00e9 v\u00e1lky se kv\u016fli nedostatku surovin Wrigley rozhodl st\u00e1hnout sv\u00e9 produkty z trhu a ve\u0161kerou v\u00fdrobu v\u011bnovat pot\u0159eb\u00e1m voj\u00e1k\u016f. V potravinov\u00fdch d\u00e1vk\u00e1ch dost\u00e1vali dv\u011b \u017ev\u00fdka\u010dky na den a jejich osv\u011b\u017euj\u00edc\u00ed \u00fa\u010dinky si v arm\u00e1d\u011b rychle z\u00edskaly oblibu.<\/p>\n\n\n\n

V roce 1944 vstoupila na americk\u00fd trh zna\u010dka Orbit\u00ae<\/em> a po v\u00e1lce nabrala popularitu po cel\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n

1965 se \u017ev\u00fdka\u010dky pod\u00edvaly dokonce do vesm\u00edru. Pos\u00e1dka americk\u00e9 rakety Gemini 4 si je vzala na palubu a nyn\u00ed jsou ned\u00edlnou sou\u010d\u00e1st\u00ed z\u00e1sob, kter\u00e9 si astronauti berou na Mezin\u00e1rodn\u00ed vesm\u00edrnou stanici ISS. Na ob\u011b\u017en\u00e9 dr\u00e1ze jim \u017ev\u00fdk\u00e1n\u00ed pom\u00e1h\u00e1 \u0159e\u0161it probl\u00e9my se zuby zp\u016fsoben\u00e9 sn\u00ed\u017eenou produkc\u00ed slin a t\u011blesn\u00fdmi zm\u011bnami ve stavu bezt\u00ed\u017ee2<\/sup><\/a>.<\/p>\n\n\n\n

Hudebn\u00ed a filmov\u00e9 hv\u011bzdy<\/strong><\/p>\n\n\n\n

V pr\u016fb\u011bhu let se \u017ev\u00fdka\u010dka stala symbolem odpo\u010dinku a svobody. Popularita t\u00e9to pochoutky se ve spole\u010dnosti pevn\u011b ukotvila, o \u010dem\u017e sv\u011bd\u010d\u00ed nejen rostouc\u00ed prodeje, ale i jej\u00ed m\u00edsto v popkultu\u0159e. Ji\u017e v roce 1939 Ella Fitzgerald zp\u00edvala p\u00edse\u0148 \u201eChew Chew Chew\u201c, kter\u00e1 byla je\u0161t\u011b mnohokr\u00e1t upravena. Od 50. let 20. stolet\u00ed \u017ev\u00fdka\u010dky neodmysliteln\u011b pat\u0159ily ke slavn\u00e9mu filmov\u00e9mu herci Jamesi Deanovi a Franku Lloydu Wrightovi, kter\u00fd byl jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch design\u00e9r\u016f minul\u00e9ho stolet\u00ed. John Lennon a Andy Warhol tak\u00e9 \u017ev\u00fdkali ve velk\u00e9m.<\/p>\n\n\n\n

\u017dv\u00fdka\u010dka se stala popul\u00e1rn\u00edm motivem i pro literaturu i film. Violet Beauregarde, postava z knih a film\u016f \u201eKarl\u00edk a tov\u00e1rna na \u010dokol\u00e1du\u201c, byla zn\u00e1m\u00e1 svou obses\u00ed \u017ev\u00fdka\u010dkami. Sc\u00e9ny, kde Cher (Alicia Silverstone) \u017ev\u00fdk\u00e1 \u017ev\u00fdka\u010dku ve filmu \u201eBlb\u00e1 a blb\u011bj\u0161\u00ed\u201c, a hrdinka hudebn\u00edho videa k p\u00edsni \u201eBeauty School Dropout\u201c z muzik\u00e1lu \u201ePom\u00e1da\u201c, se tak\u00e9 zapsaly do historie popkultury. \u017dv\u00fdka\u010dky nav\u00edc funguj\u00ed i jako stylov\u00fd vizu\u00e1ln\u00ed dopln\u011bk na photoshootech hv\u011bzd, jako jsou Britney Spears, Beyonc\u00e9, Shakira, Billie Eilish a Harry Styles.<\/p>\n\n\n\n

Od osv\u011b\u017een\u00ed k momentu pro sebe<\/strong><\/p>\n\n\n\n

Kdy\u017e William Wrigley Jr. uvedl \u017ev\u00fdka\u010dku na trh, ne\u010dekal, \u017ee se stane pomocn\u00edkem p\u0159i prevenci zubn\u00edho kazu. V sou\u010dasnosti Sv\u011btov\u00e1 stomatologick\u00e1 federace (FDI) a 20 n\u00e1rodn\u00edch stomatologick\u00fdch asociac\u00ed uzn\u00e1v\u00e1 p\u0159\u00ednosy \u017ev\u00fdka\u010dek bez cukru pro zdrav\u00ed \u00fastn\u00ed dutiny, proto\u017ee \u017ev\u00fdk\u00e1n\u00ed zvy\u0161uje produkci slin, co\u017e pom\u00e1h\u00e1 odstra\u0148ovat zbytky j\u00eddla a udr\u017eovat spr\u00e1vn\u00e9 pH v \u00fastech3<\/sup><\/a>.<\/p>\n\n\n\n

Dnes zna\u010dka Orbit\u00ae<\/em> ukazuje, \u017ee \u017ev\u00fdka\u010dka bez cukru m\u016f\u017ee b\u00fdt nejen osv\u011b\u017euj\u00edc\u00ed sva\u010dinkou, ale tak\u00e9 spole\u010dn\u00edkem p\u0159i ka\u017edodenn\u00edch aktivit\u00e1ch a b\u011bhem chvilek, kter\u00e9 m\u00e1me jen pro sebe. To je zvl\u00e1\u0161\u0165 patrn\u00e9 u teenager\u016f, kte\u0159\u00ed \u017ev\u00fdkaj\u00ed a\u017e t\u0159ikr\u00e1t \u010dast\u011bji ne\u017e lid\u00e9 ve t\u0159iceti letech. Mlad\u00ed lid\u00e9 r\u00e1di sahaj\u00ed po \u017ev\u00fdka\u010dk\u00e1ch p\u0159i studiu, stejn\u011b jako p\u0159i volno\u010dasov\u00e9 z\u00e1bav\u011b, v\u010detn\u011b hran\u00ed her, poslouch\u00e1n\u00ed hudby, telefonov\u00e1n\u00ed nebo chatov\u00e1n\u00ed4<\/sup><\/a>. To dokazuje, \u017ee i p\u0159es svou dlouhou historii \u017ev\u00fdka\u010dka st\u00e1le dr\u017e\u00ed krok s m\u011bn\u00edc\u00edm se sv\u011btem.<\/p>\n\n\n\n

O SPOLE\u010cNOSTI MARS, INCORPORATED<\/strong><\/p>\n\n\n\n

Spole\u010dnost Mars, Incorporated vych\u00e1z\u00ed z p\u0159esv\u011bd\u010den\u00ed, \u017ee sv\u011bt, kter\u00fd chceme z\u00edtra, za\u010d\u00edn\u00e1 t\u00edm, jak podnik\u00e1me dnes. Jako rodinn\u00fd podnik v hodnot\u011b p\u0159ibli\u017en\u011b 55 miliard dolar\u016f na\u0161e rozmanit\u00e9 a st\u00e1le se roz\u0161i\u0159uj\u00edc\u00ed portfolio \u0161pi\u010dkov\u00fdch v\u00fdrobk\u016f pro p\u00e9\u010di o dom\u00e1c\u00ed zv\u00ed\u0159ata a veterin\u00e1rn\u00edch slu\u017eeb podporuje dom\u00e1c\u00ed zv\u00ed\u0159ata po cel\u00e9m sv\u011bt\u011b a na\u0161e kvalitn\u00ed pochutiny a potraviny ka\u017ed\u00fd den t\u011b\u0161\u00ed miliony lid\u00ed. Vyr\u00e1b\u00edme n\u011bkter\u00e9 z nejobl\u00edben\u011bj\u0161\u00edch zna\u010dek na sv\u011bt\u011b, v\u010detn\u011b ROYAL CANIN\u00ae, PEDIGREE\u00ae, WHISKAS\u00ae, CESAR\u00ae, DOVE\u00ae, EXTRA\u00ae, M&M’s\u00ae, SNICKERS\u00ae a BEN’S ORIGINAL\u2122. Na\u0161e mezin\u00e1rodn\u00ed s\u00edt\u011b nemocnic pro dom\u00e1c\u00ed zv\u00ed\u0159ata, v\u010detn\u011b BANFIELD\u2122, BLUEPEARL\u2122, VCA\u2122 a ANICURA\u2122, zahrnuj\u00ed preventivn\u00ed, v\u0161eobecnou, specializovanou a pohotovostn\u00ed veterin\u00e1rn\u00ed p\u00e9\u010di a na\u0161e glob\u00e1ln\u00ed veterin\u00e1rn\u00ed diagnostika ANTECH\u00ae nab\u00edz\u00ed pr\u016flomov\u00e9 mo\u017enosti v diagnostice dom\u00e1c\u00edch zv\u00ed\u0159at. P\u011bt princip\u016f spole\u010dnosti Mars \u2013 kvalita, odpov\u011bdnost, vz\u00e1jemnost, efektivita a svoboda \u2013 inspiruje na\u0161ich 150 000 spolupracovn\u00edk\u016f ke ka\u017edodenn\u00ed \u010dinnosti, kter\u00e1 pom\u00e1h\u00e1 vytv\u00e1\u0159et lep\u0161\u00ed sv\u011bt pro lidi, dom\u00e1c\u00ed zv\u00ed\u0159ata a planetu.<\/p>\n\n\n\n

\u202f\u202f<\/p>\n\n\n\n

Dal\u0161\u00ed informace o spole\u010dnosti Mars naleznete na adrese www.mars.com<\/u><\/a>. P\u0159ipojte se k n\u00e1m na Facebook<\/a>u, Instagram<\/a>u, LinkedIn<\/u><\/a> a YouTube<\/u><\/a>.<\/p>\n\n\n\n

1<\/a> https:\/\/www.mars.com\/about\/history<\/a><\/p>\n\n\n\n

2<\/a> https:\/\/www.frontiersin.org\/journals\/physiology\/articles\/10.3389\/fphys.2024.1406631\/full<\/a><\/p>\n\n\n\n

3<\/a> https:\/\/www.mars.com\/news-and-stories\/articles\/mars-wrigley-celebrates-chewing-gum-anniversary<\/a><\/p>\n\n\n\n

4<\/a> Kantar Mars Snacking & Chewing Gum Demand Spaces 2023.<\/p>\n\n\n\n

Mars Snacking & Chewing Gum Demand Spaces 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u017dv\u00fdka\u010dky lidstvo doprov\u00e1z\u00ed ji\u017e cel\u00e1 stalet\u00ed a jejich podoba i \u00fa\u010del se vyv\u00edj\u00ed spolu s n\u00e1mi. U\u017e p\u0159ed 7 000 lety obyvatel\u00e9 severn\u00ed Evropy pou\u017e\u00edvali b\u0159ezovou prysky\u0159ici k osv\u011b\u017een\u00ed dechu.…<\/p>\n","protected":false},"author":1,"featured_media":1090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rady-a-navody"],"_links":{"self":[{"href":"https:\/\/wwt.cz\/index.php?rest_route=\/wp\/v2\/posts\/1089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwt.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wwt.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wwt.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wwt.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1089"}],"version-history":[{"count":0,"href":"https:\/\/wwt.cz\/index.php?rest_route=\/wp\/v2\/posts\/1089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wwt.cz\/index.php?rest_route=\/wp\/v2\/media\/1090"}],"wp:attachment":[{"href":"https:\/\/wwt.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wwt.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wwt.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}